the NORTH WIND “controversy”
While “North Wind” has thus far been generally well received, it’s not the story that’s causing an uproar in the retailer community. In an usual move, BOOM! Studios has chosen to release each issue of “North Wind” both in print for purchase and simultaneously for free online via MySpace Comic Books. While releasing online the entirety of a first issue as a promotional tool isn’t unusual, it tends to happen some time after the book has been available from comics retailers. Releasing an entire project online and for free while the book is still in stores is very unusual, and as you could imagine, there are some in the retailer community reacting strongly – both positively and negatively.
